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How To Create A "Unique Selling Proposition" For Your Home Based Business!

Posted by nick_niesen on October 28th, 2010


No matter what type of business you are running (or plan to build) you will likely have competition. Most people think competition is a bad thing 聳 and if you try to take on your competition 聯head on聰 it probably is.


On the other hand, you can use your competition to learn how to service customers in a different way 聳 a 聯unique聰 way 聳 that can make you very successful!


How Can You Make Your Business Unique"


For example cheap nike air max shoes , selling home videos. DVD聮s, and electronic games is nothing new. And unfortunately for most 聯mom-and-pop聰 video stores, Blockbuster came along, and put most of them out of business.


So why bother even trying to sell videos and DVD聮s, right? Well cheap nike air max , it depends.


Opening another video store would probably be difficult 聳 having the ability to order 20-30 copies of all the popular videos would probably be too costly for most people.


But NetFlix didn聮t look at competing directly with Blockbuster. The owners decided to rent the same products, but in a completely different way 聳 online and through the mail.


That聮s an example of a Unique Selling Proposition!


How can you create a USP (Unique Selling Proposition) for your business?


Answer the following 5 questions:


1. What does your business sell, and who do you sell it to?
2. What benefits (not products or services) does your business offer to your customers?
3. What does your business do best?
4. What part of your business needs the most improvement?
5. What do you offer that you do better 聳or different 聳 than your competitors?


If you need help coming up with ideas for the last one 聳 which is the most important question to answer 聳 go out and 聯shop聰 your competition:


聲 read their ads
聲 check the yellow pages
聲 do a search online and compare websites
聲 buy a product (or ask a friend or family member, if possible)
聲 join a small business association


Then, narrow down your USP into one or two sentences cheap air max shoes , and do it 聳 with every letter you write, every ad you place, every customer you serve, every plan you make 聳 and include your Unique Selling Proposition.


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